Track
Diffusion of Information Technology
Abstract
Communication technologies have advanced at unprecedented rates each year. Together with these advances in technology,the Smartphone has emerged and has experienced a dramatic increase in worldwide use. In fact, Smartphones have becomethe “all-in-one” device or the “Swiss army knife” as they provide mobile access to voice, video, data, and imagecommunications. Even though Smartphones have brought many challenges, the advantages appear to far outweigh thedisadvantages. The purpose of this research in progress is to explore what motivates individuals to use Smartphones. Throughexploration using both qualitative and quantitative research techniques, this study will categorize current Smartphone usageand examine usage differences between age groups, gender, experience, and other constructs.
Recommended Citation
Mutchler, Leigh A.; Shim, J.P.; and Ormond, Dustin, "Exploratory Study on Users’ Behavior: Smartphone Usage" (2011). AMCIS 2011 Proceedings - All Submissions. 418.
https://aisel.aisnet.org/amcis2011_submissions/418