Mobile Application Development is becoming a hot topic in both Computer Science and Information Systems programs. Thepopularity of the mobile phone platform has natural attractions to students, and the small form-factor provides intuitive andnatural form factors and design constraints that mitigate scope-comprehension issues commonly experienced in courses thattake a more traditional enterprise approach. This paper examines student and faculty perceptions of course interest andpersonal value in 25 elective mobile app development courses at 12 universities in the southwestern United States attendedby over 250 students. Results indicate that students found an app development approach to be more interesting andpersonally-relevant compared to core courses taken that cover similar concepts using traditional desktop/enterprisetechnologies and approaches. Faculty appreciated the ability to teach the entire software develop lifecycle in a natural way,including third-party testing, assessment, distribution and marketing.