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Virtual Communities and Collaborations

Abstract

Online communities often rely on the loyalty and time of community members to donate energy and expertise in processes ofsecondary design. The focus of this paper is regarding a breakdown in the processes of secondary design at such an onlinecommunity. We follow a case of change at an established online community, Digg.com. Changes in technology componentsby Digg administration and the effects this has had on the Digg community members affected how members contributed toprocesses of secondary design. This case warrants investigation as organizations are increasingly attempting to leverageonline communities in the design and development of systems. The case contributes to theorizing about secondary design andcommunities of practice.

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