Track
Research-in-Progress
Abstract
Information Technology plays an important role in improving organizational competitiveness and as a result the economicgrowth of a country, particularly within the emerging context. This research in progress examines the extent of informationcommunication technology (ICT) skills, use and adoption among managers of small and medium enterprises (SMEs) inMorocco. The framework for this analysis is the original Technology Acceptance Model (TAM) with the inclusion of fouradditional variables namely: subjective norm, computer experience, perceived financial cost and personal innovativeness.
Recommended Citation
Bachleda, Catherine; Tatari, Mahmoud Tayssir; and Elgarah, Wafa, "Information Communication Technology Adoption in Moroccan Small and Medium Enterprises" (2011). AMCIS 2011 Proceedings - All Submissions. 210.
https://aisel.aisnet.org/amcis2011_submissions/210