Track
Human Computer Interaction
Abstract
With the growing popularity of information and communication technologies (ICT), researchers from information systems(IS) field are increasingly interested in the factors influencing user satisfaction in computer-mediated environment. Drawingon media synchronicity theory (MST), this study explores how various media characteristics influence user satisfactionthrough social presence. The results from a lab experiment supported our hypothesis and found that transmission velocity,symbol sets and rehearsability were positively related to social presence, whereas reprocessability had a negative effect onsocial presence. Social presence in turn positively influenced both process satisfaction and outcome satisfaction. Overall, thisstudy contributes to IS literature by providing a deeper understanding on the effect of objective media characteristics on usersatisfaction.
Recommended Citation
Tang, Fengchun and Wang, Xuequn, "The Effects of Media Characteristics on User Satisfaction: A Social Presence Perspective" (2011). AMCIS 2011 Proceedings - All Submissions. 143.
https://aisel.aisnet.org/amcis2011_submissions/143