Recent surveys show that Latin America is home to approximately 10% of the world population and possesses nearly 10% of its wealth. This data alone should be enough to justify the importance of this region. However, nearly 50% of the inhabitants of Latin America live in dire poverty, without access to clean water, adequate housing and education. In other words, they are unable to satisfy their basic human needs and, worse still, they don’t even have the opportunity and freedom to make choices in their own lives. On the other hand, the rules of competition of the digital economy are largely based on knowledge, digital connectivity, and ubiquitous capabilities. Businesses in developed countries find opportunities based on their ability to use the Internet and mobile technologies to reach customers and to achieve transactional efficiency. However, there is an increasing body of evidence that shows that such an understanding of development is too simplistic and does not take into account the specificity of local geographies, cultures and social structures.