Trust, Risk and Benefit in Electronic Commerce: What Are the Relationships?

Authors

Dan Kim, Michigan State University
Ki-Young Lee, Michigan State University
Doohwang Lee, Michigan State University
Donald Ferrin, State University of New York at Buffalo
Raghav Rao, State University of New York at Buffalo

Recommended Citation

Kim, Dan; Lee, Ki-Young; Lee, Doohwang; Ferrin, Donald; and Rao, Raghav, "Trust, Risk and Benefit in Electronic Commerce: What Are the Relationships?" (2003). AMCIS 2003 Proceedings. 22.
https://aisel.aisnet.org/amcis2003/22