Antecedents of Consumer Trust in B-to-C Electronic Commerce

Authors

Dan Kim, Michigan State University
Donald Ferrin, State University of New York at Buffalo
Raghav Rao, State University of New York at Buffalo

Recommended Citation

Kim, Dan; Ferrin, Donald; and Rao, Raghav, "Antecedents of Consumer Trust in B-to-C Electronic Commerce" (2003). AMCIS 2003 Proceedings. 21.
https://aisel.aisnet.org/amcis2003/21