Recommended Citation
Wang, Chingning; Zhang, Ping; Choi, Risook; and D'Eredita, Michael, "UNDERSTANDING CONSUMERS ATTITUDETOWARD ADVERTISING" (2002). AMCIS 2002 Proceedings. 158.
https://aisel.aisnet.org/amcis2002/158
Wang, Chingning; Zhang, Ping; Choi, Risook; and D'Eredita, Michael, "UNDERSTANDING CONSUMERS ATTITUDETOWARD ADVERTISING" (2002). AMCIS 2002 Proceedings. 158.
https://aisel.aisnet.org/amcis2002/158