Crowdfunding literature primarily assumes the phenomenon as internet based. With the untapped potential of crowdfunding activities in marginalized regions, little is known of the viability of non-internet-based crowdfunding models in explaining crowdfunding success and how they compare with internet-based models. Non-internet-based crowdfunding models proliferate due to digital divide infringements. This research leverages fit-viability perspectives and crowdfunding literature to explain the significant differences in utilizing either model for crowdfunding. Based on our analysis, SMS-powered crowdfunding models offer a more equitable opportunity for success in terms of both social and economic readiness, as compared to internet-based models. We offer theoretical and practical implications to support our analysis.



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