The ongoing convergence and rapid development of digital technologies are putting pressure on incumbents not only to digitize their operations, but also to continuously challenge their business models. To respond to such environmental changes, drive organizational renewal, and produce novel value adding digital solutions, incumbents are currently experimenting with various corporate innovation vehicles. In the context of digitalization, however, there is little integration regarding their exact nature as well as their roles and goals for the core organization, making it increasingly difficult for incumbents to choose the right vehicle, organize it, and govern it properly. Hence, by adopting a multiple case study design with 50 interviews across five digital innovation labs, five corporate accelerators, and eight corporate venture builders, we aim to answer the questions of what the goals of different corporate innovation vehicles are and how they pursue them.



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