Abstract
Successfully navigating digital transformation has become an imperative for organizations across industries in the digital age. However, in practice, it often fails. Numerous causes of failure and suc-cess have been addressed in the literature, but a long-established construct that affects organizations at their core— organizational identity —has rarely been explored in IS research. Therefore, we con-ducted a systematic literature analysis to comprehensively explore and aggregate the interplay of organizational identity and digital transformation. Thereby, we make two contributions to IS theory. First, we highlight three types of prime impacts of digital transformation on organizational identity, which range from adaptation to transformation to pluralization of the core organizational identity. Second, we present the dual effect of organizational identity, which acts either as a prime facilitator or inhibitor of digital transformation processes. These findings underscore the need to put more attention on the long-established construct of organizational identity in future IS research.
Recommended Citation
Urban, Isabella; Baiazid, Majed; and Plattfaut, Ralf, "The Dual Interplay of Organizational Identity and Digital
Transformation: A Qualitative Synthesis" (2025). ACIS 2025 Proceedings. 294.
https://aisel.aisnet.org/acis2025/294