Abstract

Climate change and environmental degradation pose unprecedented threats to global food security, disrupting agricultural production and creating critical shortages. Agricultural organisations struggle to effectively integrate digital technologies with sustainable practices, resulting in fragmented strategies and suboptimal outcomes. Digital sustainability has emerged as a critical imperative, but limited research examines how organisations practise ambidexterity to balance exploration of emerging technologies with the exploitation of existing sustainable practices. This study advances the understanding by developing a conceptual framework integrating ambidexterity theory with Orlikowski’s enactment lens, emphasising how ambidextrous capabilities are enacted in practice rather than treated as static attributes. Using a qualitative case study methodology with semi-structured interviews, the research explores how agricultural organisations develop and sustain these capabilities for digital sustainability transformation. The findings will contribute new theoretical insights into ambidexterity in practice, while offering practical guidance for agricultural organisations and recommendations for policymakers and technology providers supporting sustainable digital transformation.

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