Abstract

The advancements in digital technologies enable digital classes, such as live-streamed classes, to complement traditional fitness services. Although digital fitness classes are a far-reaching offer for sports-interested individuals, the participants’ motivation compared to in-person classes may differ significantly. Information Systems (IS) research is needed to understand these socio-technical systems and the long-term motivation and engagement in digital fitness activities. This paper presents preliminary findings from a qualitative study with group class participants. Based on an inductive, exploratory analysis approach, we develop a conceptual model demonstrating different motivation sources for fitness engagement. The model highlights the differences between the underlying motivation factors in online and in-person settings and creates a basis for future studies on technology-driven fitness solutions by offering insights for digital fitness class improvement.

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