A Process Model for Metaverse Development

Authors

Jiongbin Liu, School of Information Technology, Deakin UniversityFollow
William Yeoh, Department of Information Systems and Business Analytics, Deakin UniversityFollow
Shang Gao, School of Information Technology, Deakin UniversityFollow
Ofir Turel, School of Computing and Information Systems, The University of MelbourneFollow

Abstract

The metaverse presents transformative opportunities across various sectors, yet traditional development methods may not fully address its unique characteristics. Despite this, there is a lack of comprehensive guidance for institutions embarking on metaverse projects. This paper seeks to fill this gap by leveraging complex adaptive systems theory to create a strategic process model for developing metaverse initiatives. Using a case study from a university, we propose a six-stage process model that outlines how the institution applies iterative processes to initiate, envision, implement, mobilize, control, optimize, and enliven its metaverse development efforts. This paper provides valuable theoretical insights into the intricate and dynamic nature of strategic metaverse initiatives and offers practical recommendations for stakeholders involved in building a metaverse ecosystem.

Recommended Citation

Liu, Jiongbin; Yeoh, William; Gao, Shang; and Turel, Ofir, "A Process Model for Metaverse Development" (2024). ACIS 2024 Proceedings. 21.
https://aisel.aisnet.org/acis2024/21