Abstract

In this day and age products are expected to be delivered to the right consumer at the right time through the right channel, in a way that inspires, informs and excites them. An adaptive, collaborative, open, and flexible mobile application solution has been designed for implementation. This solution undertakes to promote a broad level of inter and intra industry inclusivity, increase efficiency and efficacy, reduce total cost of operations, secure high transactional revenues, optimally channelize investments for better returns with minimum data pilferage and stimulates value for the end-users. The solution uses a jukebox metaphor and proposes conceptual workflows, architectures, protocols, and an application development ecosystem. These artefacts are a call for standards that could potentially evoke a paradigm change in mobile app development and operations.

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