Abstract
This paper empirically examines key determinants of enterprise e-banking assimilation. The analytical results unveil that utilitarian value and usability positively affect trustworthiness and satisfaction of enterprise e-banking services. In particular, firms’ satisfaction possesses a significant mediating effect on continuance intention to use enterprise e-banking services in business operations. The present study makes contributes to research and practice. The empirical findings enrich the understanding of enterprise e-banking assimilation and have managerial implications for the development of enterprise e-banking systems and services.
Recommended Citation
Liao, Ziqi; Shi, Xinping; and Yee, Man Hei, "Key Determinants of Enterprise E-banking Assimilation" (2018). ACIS 2018 Proceedings. 91.
https://aisel.aisnet.org/acis2018/91