Abstract

IT entrepreneurship is becoming an increasingly a vital source for promoting socio-economic growth, innovation and job opportunities. Despite the increasing awareness of this importance, evidence indicates that the level of female involvement in IT entrepreneurial activity is still remains low. Furthermore, there has been minimal research about female entrepreneurship from a technological point of view. Our goal in this study is to propose a theoretical model that extends Theory of Planned Behavior by incorporating the technological factors into established entrepreneurial models. Investigating such factors is beneficial for motivating a new generation of women entrepreneurs in the IT context. In addition, it helps to provide a further understanding to IS researchers and practitioners.

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