Exploring the Use of Enterprise 2.0 and Its Impact on Social Capital within a Large Organisation

Diana Wong, Department of Computing and Information Systems, The University of Melbourne, Victoria, Australia
Rachelle Bosua, Department of Computing and Information Systems, The University of Melbourne, Victoria, Australia
Sherah Kurnia, Department of Computing and Information Systems, The University of Melbourne, Victoria, Australia
Shanton Chang, Department of Computing and Information Systems, The University of Melbourne, Victoria, Australia

Abstract

Despite the rampant adoption of Enterprise 2.0, there is lack of empirical evidence of how Enterprise 2.0 is aptly supporting the business objectives. Social capital theory will be used as a theoretical lens to understand the impact and implications of individual use of Enterprise 2.0. To ascertain the impact from the use of Enterprise 2.0 on the various dimensions of social capital, a single in-depth qualitative case study was conducted with a large professional services organisation. The findings unfold the different areas of impacts based on actual individual use and experience. The research concludes with a framework delineating the intertwined relationship between each social capital dimensions.