Abstract

The rapid proliferation of advanced mobile devices has made mobile banking (m-banking) an attractive option for banks and mobile service providers; however, consumer demand for m-banking is low. In this study, we develop a model, anchored by expectancy theory, and validate it using data collected from 493 mobile phone users to predict intentions to switch to m-banking. Our findings suggest that perceived mobility, relative advantage, and self-efficacy are positively related to user intentions to switch banking channels. Perceived complexity is negatively related, perceived financial resources, and perceived risk are not related to user intentions to switch.

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