Abstract

The level of commerce related Web search is a major indicator of the growth of e-commerce. Web queries are a key element in how people purchase services and products via the Web. People create Web queries in order to translate their information problems into a demand for products and services. Our paper provides results from studies analyzing Web search logs to determine the level of commerce related searches on commercial Web search engines for 2005 and 2006. Within commerce, we include business, e-commerce, travel, employment or economic related Web queries. Results show that commerce related queries currently represented between 28% and 30% of Web queries. The commerce related terminology on the Web is incredibly various and often difficult for the average user to predict with total accuracy. The implications of the findings and further research are discussed.

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