Abstract

This research presents an assessment of the potential of e-Marketing organic produce through the Internet directly to consumers. Using the Internet to sell organic produce directly to consumers may not be the most efficient or effective method of product distribution. It is possible however, that there are ways in which the Internet, through the process of e- Marketing, could be utilised to expand previously untapped markets for organic produce both within Australia and the Asia/ Pacific region. In order to achieve these aims, a number of qualitative research techniques have been utilised within a case study research methodology.

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