Abstract

This paper uses diffusion of innovations theory to explain the adoption of WWW pages amongst wineries and includes the criticisms of diffusion of innovations theory such as pro-innovation bias, individual bias, recall problems and equity issues .The findings from two polls of WWW sites for NZ wineries undertaken six months apart are reported. The information collected indicates the trends in the adoption of WWW pages amongst small businesses over the 1999 – 2000 year. Trends in WWW page currency, design, content and administration are reported.

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