Abstract

Today IT executives need to define their IT strategy and align it with the overall corporate strategy. However, research offers them little advice with respect to determining the strategic position of their IT departments as a basis for strategic planning.

Based on a review of concepts from general management, this paper proposes a framework for strategic positioning in IT management. The authors analyzed the general management literature. Additionally they observed three companies’ approaches to strategic positioning as a basis to building and refining their framework.

The results suggest that strategic positioning is both a necessary and valuable task for IT managers. This strategic positioning should be based on a frame of reference that structures and integrates elements of benchmarking, competitive, and contextual analysis.

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