The Antecedents and Consequences of Crowdfunding Investors’ Citizenship Behaviors – an Empirical Research on Motivations and Stickiness

Authors

Wenjie Zhang, Southwestern University of Finance and EconomicsFollow
Yan Chen, Southwestern University of Finance and EconomicsFollow
Peiying Li, Southwestern University of Finance and EconomicsFollow
Xu Yun, Southwestern University of Finance and EconomicsFollow
Haichao Zheng, Southwestern University of Finance and EconomicsFollow

Abstract

This study investigates the antecedents (internal and external motivations) and consequences (stickiness intentions) of crowdfunding investors’ citizenship behavior. In addition, this study examines the moderating effects of investors’ perceived project novelty on the relationships between motivations and citizenship behavior. Based on a sample of 226 crowdfunding investors, results indicate that internal and external motivations significantly influence investors’ citizenship behavior, which further affect investors’ stickiness intentions. Furthermore, results show that investors’ perceived project novelty moderates the relationships between internal/ external motivation and citizenship behavior.

Recommended Citation

Zhang, Wenjie; Chen, Yan; Li, Peiying; Yun, Xu; and Zheng, Haichao, "The Antecedents and Consequences of Crowdfunding Investors’ Citizenship Behaviors – an Empirical Research on Motivations and Stickiness" (2017). PACIS 2017 Proceedings. 45.
https://aisel.aisnet.org/pacis2017/45