In recent years, the sharing economy has been grown increasingly as an important means to achieve sustainable competitive advantage. With the support of mobile phone devices and the ubiquitous application of “SOLOMO (social, location, mobile)” concept, the emerging sharing economy hubs increase the pool of potential service providers and sellers by leveraging networked technology to change how market participants engage in a specific transaction. Several successful examples, such as Uber, Airbnb or live streaming platforms, demonstrate that such phenomenon will continue to generate immense interests and receive growing practical and academic attentions for the next decades. In order to meet the needs of heterogeneous network users or buyers, platform owners seek to promote and exploit the network resources from providers and facilitate the transactions. Therefore, the holistic network performance improves and values are co-created when the presence of platform owner complements network members each other. Though the importance of the above mentioned resource complementarity can be well-recognized from many practical evidences and academic studies, the role and empirical evidence of resource complementarity in facilitating the cocreation value and the impact on subsequent performance under sharing economy context is still not well understood. Moreover, sharing economy network is a new and distinct type of organization form and separates from markets and hierarchies, it still requires unique theories and research approaches for providing deeper insights. Value can be co-created by complementary alignment of mutual resources, but the degree to which value generation occurs is still subject to contextual factors. Therefore, the objective of this study is to present a holistic view to illuminate relationships among resource complementarity, relational capabilities (including relational embeddedness and ambidextrous competence), subsequent performance and cooperation continuance intention based on the perspective of resource-based view. 367 respondents from well-known online streaming platform were collected. We find that all hypotheses are supported, except that relational embeddedness has no any significant effect on financial performance. From this study, we hope to contribute nascent knowledge for sharing economy phenomenon and value co-creation with online marketing and information management disciplines scholarly, and provide fruitful insights to the design of an effective value-creating ecosystem application platform through our study for practitioners.
Chen, Chun-Der; Zhao, Qun; Wang, Jin-Long; Huang, Cheng-Kui; and Lee, Neil C. A., "Exploring Sharing Economy Success: Resource-Based View and the Role of Resource Complementarity in Business Value Co-Creation" (2017). PACIS 2017 Proceedings. 169.