Abstract

Big data has managed in a very short time to dominate the interest of researchers and managers, vastly changing the way information is generated and used in decision making. Nevertheless, there has been disproportionate focus on the technical aspects of this emerging technology, and limited attention on other relevant organizational elements. Past research in IT business value has demonstrated that investments alone do not generate business value; rather, firms need to develop idiosyncratic and difficult to imitate capabilities. Drawing on the resource based view and dynamic capabilities view of the firm, this study examines the resources that are necessary to develop a big data analytics capability, identifies the organizational capabilities they enable, and determines factors that moderate or condition the value of a big data analytics capability. Employing a multiple case study approach on six international firms, we develop a deeper understanding of the importance of big data analytics resources and the mechanisms through which they leveraged towards the strengthening of organizational capabilities.

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