Understanding of User Preferences in Global Electronic Commerce Sites

Authors

Kyeong Kang, University of Technology Sydney
Bernard Wong, University of Technology Sydney
Jim Underwood, University of Technology Sydney

Recommended Citation

Kang, Kyeong; Wong, Bernard; and Underwood, Jim, "Understanding of User Preferences in Global Electronic Commerce Sites" (2005). PACIS 2005 Proceedings. 103.
https://aisel.aisnet.org/pacis2005/103