The Impact of Formal Controls and Relational Governance on Trust in Crowdsourcing Marketplace: An Empirical Study

Presenter Information

Wenbo Guo, Antai College of Economis and Management, Shanghai Jiaotong University, Shanghai, Shanghai, China.Follow
Detmar Straub, Department of Computer Information Systems, J. Mack Robinson College of Business Administration, Georgia State University, Atlanta, GA, United States.Follow
Pengzhu Zhang, Antai College of Economis and Management, Shanghai Jiaotong University, Shanghai, Shanghai, China.Follow

Start Date

12-16-2013

Description

Information system research has examined client-vendor trust relationship and governance structures in outsourcing context. Extending the complementary relationship between formal controls and relational governance, this study investigates how formal controls and relational governance influence trust in a crowdsourcing marketplace setting. A fit relationship between formal controls and relational governance can advance our understandings of these construct and their linkages to behavior. The research model will be validated and tested using a field study with matched client-vendor samples from Zhubajie.com, a leading crowdsourcing marketplace in China. Contributions are intended to shed light on the phenomenon of crowdsourcing, especially, trust relationships among clients, vendors, and crowdsourcing marketplace.

Recommended Citation

Guo, Wenbo; Straub, Detmar; and Zhang, Pengzhu, "The Impact of Formal Controls and Relational Governance on Trust in Crowdsourcing Marketplace: An Empirical Study" (2013). ICIS 2013 Proceedings. 24.
https://aisel.aisnet.org/icis2013/proceedings/ResearchInProgress/24