Start Date
12-18-2013
Description
In recent years, agile development methodologies have attracted great attention. Although the success of agile development projects depends considerably on the willingness of customers to actively participate, little research has examined which factors of such methodologies customers perceive as benefits or drawbacks. Employing an exploratory, primarily qualitative study design and the Diffusion of Innovations Theory as theoretical lens, we identify several acceptance factors of Scrum as a specific methodology and describe how customers perceive them. As basis for our examination, we use empirical data that was collected at a world-wide leading insurance company and a mixed-method approach that combines qualitative with quantitative data analyses. The results suggest that customers found Scrum to deliver relative advantages. Furthermore, they indicate that Scrum is perceived as more compatible to the way customers prefer to work in development projects. Factors that characterize the perceived complexity of Scrum were viewed as potential acceptance barriers, however.
Recommended Citation
Schlauderer, Sebastian and Overhage, Sven, "Exploring the Customer Perspective of Agile Development: Acceptance Factors and On-Site Customer Perceptions in Scrum Projects" (2013). ICIS 2013 Proceedings. 6.
https://aisel.aisnet.org/icis2013/proceedings/ProjectManagement/6
Exploring the Customer Perspective of Agile Development: Acceptance Factors and On-Site Customer Perceptions in Scrum Projects
In recent years, agile development methodologies have attracted great attention. Although the success of agile development projects depends considerably on the willingness of customers to actively participate, little research has examined which factors of such methodologies customers perceive as benefits or drawbacks. Employing an exploratory, primarily qualitative study design and the Diffusion of Innovations Theory as theoretical lens, we identify several acceptance factors of Scrum as a specific methodology and describe how customers perceive them. As basis for our examination, we use empirical data that was collected at a world-wide leading insurance company and a mixed-method approach that combines qualitative with quantitative data analyses. The results suggest that customers found Scrum to deliver relative advantages. Furthermore, they indicate that Scrum is perceived as more compatible to the way customers prefer to work in development projects. Factors that characterize the perceived complexity of Scrum were viewed as potential acceptance barriers, however.