Which Factors Determine User’s First and Repeat Online Music Listening Respectively? Music Itself, User Itself, or Online Feedback

Presenter Information

Jiayin Qi, Beijing University of Posts and Telecommunications, Beijing, China.Follow
Linghan Liu, Beijing University of Posts and Telecommunications, Beijing, China.Follow
Yong Tan, MICHAEL G. FOSTER SCHOOL OF BUSINESS, University of Seattle, Seattle , WA, United States.Follow
Xiangling Fu, Beijing University of Posts and Telecommunications, Beijing, China.Follow
Meng Zhao, Beijing University of Posts and Telecommunications, Beijing, China.Follow
Angela Zhao, Rotterdam School of Management, Erasmus University, Rotterdam, Netherlands.Follow

Start Date

12-17-2013

Description

In the era of Web 2.0, does online feedback mainly dominant online users’ buying behavior, or are user’s own preference and product quality still important? Previous studies paid more attention to the influence of online feedback on users’ online buying behavior, however this paper focuses on how users’ own factors, product quality related factors and online feedback factors together influence a user’s buying behavior, and also how does this effect change as time goes by. Taking online music as our research industry and using the data from Last.fm website, this research shows that users’ preference and product quality are still the two most dominate factors influencing users’ online music listening, while online feedback plays an important role on users’ first listening. It is also found that the different influences of crowds and friends.

Recommended Citation

Qi, Jiayin; Liu, Linghan; Tan, Yong; Fu, Xiangling; Zhao, Meng; and Zhao, Angela, "Which Factors Determine User’s First and Repeat Online Music Listening Respectively? Music Itself, User Itself, or Online Feedback" (2013). ICIS 2013 Proceedings. 2.
https://aisel.aisnet.org/icis2013/proceedings/HumanBehavior/2