News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage

Presenter Information

Jiao Xu, Scheller College of Business, Georgia Institute of Technology, Atlanta, GA, United States.Follow
Chris Forman, Scheller College of Business, Georgia Institute of Technology, Atlanta, GA, United States.Follow
Jun Kim, Business School, Hong Kong University of Science and Technology, Hong Kong, Hong Kong.Follow
Koert Van Ittersum, Department of Marketing, University of Groningen, Groningen, Netherlands.Follow

Start Date

12-16-2013

Description

Over the last decade media outlets have undergone a fundamental shift as new distribution channels proliferate in an unprecedented manner. In this research, we examine consumer’s news consumption behaviors via mobile news web sites in response to the introduction of news apps. We report that the introduction of Fox News app surprisingly reveals that the adoption of Fox News app is associated with a significant increase in the likelihood of visiting Fox News mobile web site. This effect is higher for consumers with high valuation for concentrated news contents and with less time-constraint. The results are consistent with the interpretation that adoption of a provider’s news app may stimulate the corresponding mobile news web site visits by allowing users to sample more news contents on the app. We discuss the implications of these findings to marketing practitioners and their cross- channel advertising planning decisions.

Recommended Citation

Xu, Jiao; Forman, Chris; Kim, Jun; and Ittersum, Koert Van, "News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage" (2013). ICIS 2013 Proceedings. 1.
https://aisel.aisnet.org/icis2013/proceedings/EconomicsOfIS/1