AN ANALYSIS OF MULTIPLE SOCIAL MEDIA CONSULTATIONS IN THE EUROPEAN PARLIAMENT FROM A PUBLIC POLICY PERSPECTIVE

AN ANALYSIS OF MULTIPLE SOCIAL MEDIA CONSULTATIONS IN THE EUROPEAN PARLIAMENT FROM A PUBLIC POLICY PERSPECTIVE

Government institutions of various levels have started experimenting with the use of social media for increasing citizens´ involvement in their public policy making processes. It is necessary to evaluate systematically these initiatives from various perspectives, in order to develop new knowledge in this recently emerged area, concerning methods of social media exploitation in government, the valu they can generate, and also the challenges they pose and their limitations. This paper contributes in this direction, by analysing three centrally managed multiple social media consulations conducted by Members of the European Parliament, from a public policy perspective, based on the wicked problems theory. It has been concluded that the above method of social media exploitation has a good potential for disseminating highly informative multimedia content on a policy under formulation to a much wider audience than the usual participants in the "˜traditional´ European Parliament consultations, and also involving and stimulating them to think about the policy, leading to the collection of useful relevant ideas, knowledge and opinions, in a cost efficient manner. However, in order to go into more discussion depth it will be necessary to conduct further consultations, more focused on particular sub-topics and participants. Furthermore,their outcomes should be combined and integrated with the ones of the "˜traditional´ consultations and experts´ studies. Finally, a critical success factor is to build wide, knowledgeable, diverse and pluralistic communities for these social media consultations, including various social actors with strong interest and good knowledge of the particular problem, and extending beyond the networks of the initiator.