Abstract

This paper draws from an international research study on the strategic positioning of companies in the software and computing services industry (SCSI). It considers how outsourcing companies are extending their product and service offerings in vertical markets, and also considers a new outsourcing model in the form of Application Service Providers (ASPs). The paper concludes by demonstrating that the SCSI is becoming more complex and dynamic as partnerships between key players blur traditional business sector boundaries.

Share

COinS