This paper reports findings from the second stage of a research program aimed at achieving a better fit between university courses and professional practise in information systems. The paper presents the results of a survey of IS students from three Victorian universities and IS practitioners from around Australia. The survey investigates attitudes towards employment incentives and conditions that may be used by employers hoping to attract and retain scarce and talented information technology professionals. Respondents were asked to rate the importance of eleven conditions that they considered important in their decision to accept and remain working in an organization. The findings suggest that both are more attracted by a friendly work environment, supportive superiors, and perceived promotional opportunities. Economic incentives such as provision of travel opportunities and other fringe benefits were rated as rather less important. Implications for employers who are dealing with an ongoing global shortage of information technology staff are discussed.