Abstract

We see more and more incidents where user information collected by digital services is shared with external parties. Users becoming aware of such information (mis-)uses may perceive a privacy violation. In this study, we want to understand when, why, and how the sharing of information with external parties is perceived as a privacy violation and what consequences such a perception entails. Employing the Critical Incident Technique (CIT) as a methodology, we inductively derive characteristics of real-world incidents of perceived privacy violations due to the sharing of information with external parties and users’ perceptions and reactions thereto. We present preliminary results of our first qualitative data analysis as well subsequent steps to advance this research in progress.

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