The paper studies the specifics of implementing a platform technology
in an organization which regards IT as core competence
and prides itself as particularly employee focused and friendly. As
result of strategic alignment, management has developed a vision
of how Real Time Collaboration can contribute to the future concept
of the company and the enactment of the organizational
leitidee of an integrated service unit. The paper reports on the
challenges of managing the transition from a voluntary use in an
experimental setting towards mandatory use in operational processes.
In line with the corporate culture, management is relying
on self-organizing forces on the team level while it is at the same
time carefully monitoring the adoption process and cautiously sets
rules and guidelines to facilitate team-based modes of use.