With the advent of the data age, digital technology has been widely used in business model innovation. To understand the current research situation in the field of digital technology-driven business model innovation and reveal the knowledge structure, research hotspots, and development trends in this research field, this paper adopts statistical analysis, co-citation analysis, cluster analysis and other methods to carry out bibliometric analysis and knowledge mapping on the relevant literature included in the Web of Science database. The research results show that customer relationship management, digital economy and financial service system, sustainable development and digital service innovation, and the competition and cooperation mechanism of enterprises are hot topics in this field. Moreover, digital platform, firm performance, and value creation are the main research directions in the future.