Abstract

Nearly five years, retail in cross-border e-commerce (CBER) has gradually attracted more attention with the expansion of domestic e-commerce in several retail major economies. Scholars both here and abroad have become increasingly interested in CBER. As the important supporting services, logistics services of CBER have also be deeply concerned. However, compared with the rich practice, the theoretical outputs of logistics services in CBER are still less. Previous studies have focused on the relationship between cross-border e-commerce and logistics services , and international distribution network. So far, there is little research on content-based logistics services concerning CBER. Based on the literature review, this paper has determined a series of possible research directions, including strategic significance of cooperation in forming CBER distribution structure and how to implement customer-driven logistics service improvement. Finally, some future research directions are proposed.

Share

COinS