E-commerce can effectively overcome market obstacles and directly connect consumers with enterprises, and has contributed greatly to the construction of China ’s “Belt and Road”. At the same time, the construction of the “Belt and Road” has also provided new opportunities for the sustained and healthy growth of e-commerce. In order to explore the specific impact of the “Belt and Road” initiative on the level of e-commerce development in 18 provinces and cities along China's borders, panel data from 31 provinces in China from 2012 to 2017 were used to measure the 31 provinces in 6 years using the vertical and horizontal gap method. The level of e-commerce development, and then using the propensity score matching double difference method (PSM-DID) to explore the impact of the “Belt and Road” initiative on the level of e-commerce development in 18 provinces and cities along China and 13 provinces and cities along non-routes. The results show that the level of e-commerce development in China's provinces or regions is not balanced. Guangdong, Shandong, Jiangsu, and Zhejiang have good e-commerce development levels, and Tibet, Ningxia, Qinghai, and Hainan have poor e-commerce development levels. Eastern regions The level of e-commerce development is higher and the growth rate is faster, while the level of e-commerce development in the western region is lower and the growth rate is slower; the "Belt and Road" initiative can significantly promote the level of e-commerce development in 18 provinces and cities along China, with a promotion effect of 1.71%. And it can promote the vigorous development of e-commerce by increasing regional GDP, increasing mobile phone users and Internet users, and increasing per capita disposable income in cities and towns.
Ai, Jie and Zhang, Haipeng, "Impact Of The “Belt And Road” Initiative On The Development Level Of E-commerce In 18 Provinces And Cities Along China ——Based On PSM-DID Method" (2020). WHICEB 2020 Proceedings. 38.