Abstract
We investigated whether the quality of photos will exert an influence on the post-evaluation of the experience? Through two experiments, we found that the effect does exist. When people reactivate memories through photos, photos can work in the following ways. First, photos can make the memory related to photo content more prominent. Secondly, photos content can replace the already obscured original memory to a certain extent. When the quality of photos is high, people tend to accept the memory being reprocessed, driven by photos, thus improving the evaluation of the original experience. When the quality of the photos is low, people subconsciously reject the information that photos convey and still insist on the judgment of the original experience. The above scenarios apply when people still have an initial impression on their experiences.
Recommended Citation
Liu, Xinyan; Ruan, Huijuan; and Xiao, Ying, "Looking Forward to Seeing Real Experiences through Photos? It Depends on the Quality of Photos" (2019). WHICEB 2019 Proceedings. 8.
https://aisel.aisnet.org/whiceb2019/8