With the further advance of 'the Belt and Road' strategy , China's cross-border E-commerce has obtained powerful policy support and wide world market. But from the view of users' coverage and total import and export of the trade along 'the Belt and Road' , China's cross-border E-commerce still has great potential for development, while the high transportation cost is the main resistance in business. Therefore, based on the theory of customer personalized recommendation, combining with the successful cases of personalized services recommendation system from Jingdong and eBay, this article puts forward the multimodal transport service mode of China's cross-border logistics enterprises so as to customize the optimized logistics service system for e-commerce and achieve a win-win situation for customers and enterprises.
Zhang, Mingli; Fan, Yanling; and Chen, Man, "The Analysis on Multimodal Transport Mode of Cross-border E-commerce with 'the Belt and Road' Strategy Based on Personalized Recommendation" (2018). WHICEB 2018 Proceedings. 55.