With the development of information and telecommunication technology, more and more products can integrate such technologies to provide more convenient service to consumers. The connected car is the presence of devices in an automobile that connect the devices to other devices within the vehicles and or devices, networks and services outside the car including other cars, home, office or infrastructure. The data generated by telematics and vehicle infotainment systems is highly revealing of personal lifestyles, habits and preferences include customer account. The purpose of the paper is to figure out effect of social behaviors of connected car on social adjustment as partner, and how this relationship affects determining willingness to provide personal information of connected car consumers. To do so, a research model and the hypothesis have been developed accordingly. The model will be tested by using the sample from South Korea’s care driver. The potential contributions have been addressed consequently.
Ju, Minho and Mou, Jian, "Privacy as a Commodity Is Not the Case: Privacy Calculus Model for Connected Cars" (2018). WHICEB 2018 Proceedings. 44.