Internet chauffeured car (abbreviated as ICC) is a typical representative of the innovative mobile commerce and has gained rapidly development in a short period. But research about its users ’ adoption behavior is not reach. The changing market environment also makes it important for ICC platforms timely grasp their users ’ adoption behavior characteristics. Our study is based on the user ’ s view. By introducing UTAUT and structural equation model (SEM), factors affecting the user ’ s adoption behavior and their influencing path are empirically analyzed. Results show that expected performance, trust tendency and initial trust all have positive effect on the user ’ s adoption behavior significantly. Convenient condition positively influences adoption behavior by initial trust as a mediator. But perceived risk ’ s expected negative influence on adoption behavior is not significant. The results can provide some reference for platforms to promote their service and make related management policies