E-commerce has been developing rapidly in rural areas, and has a big influence on people’s life especially in villages and towns in recent years. The popularization of T aobao Villages is the best example.In this paper, we conduct a literature review on rural e-commerce (REC) in China from three aspects: the research status, research contents, and research tendency firstly. We then taking farmers’ special situation into consideration, propose a framework of rural e-commerce in context of big data. We hope this paper will trigger broader discussion on big data analysis in REC, which will make contributions to decision-making to change farmers’ income determined by climate change situation.
Xia, Huosong; He, Tingting; Li, Fang; and Long, Jin, "A Framework of Rural E-commerce in Context of Big Data in China" (2017). WHICEB 2017 Proceedings. 52.