Social Media Usage, Self-efficacy and Cultural Intelligence: A Longitudinal Empirical Research in China

Authors

Shangui Hu, School of Business, Anhui University of Technology, Ma’anshan, 243002, China;School of Management, University of Science and Technology of China, Hefei, 230026, ChinaFollow
Jibao Gu, School of Management, University of Science and Technology of China, Hefei, 230026, ChinaFollow
Shulin Zhang, School of Management, University of Science and Technology of China, Hefei, 230026, ChinaFollow

Abstract

Social media have become ubiquitous in our lives. To meet with the calls to examine social media usage in cross-cultural contexts, the study conducted a longitudinal survey to explore bilateral relationships between social media usage, self-efficacy and cultural intelligence. Based on Social Cognitive Theory, findings indicate that both informational and socializing usage of social media increase individual’s self-efficacy whereby individual cultural intelligence is developed. In addition, cultural intelligence effectively enhances increasing of individual’s self-efficacy. Implications and limitations are further discussed.

Recommended Citation

Hu, Shangui; Gu, Jibao; and Zhang, Shulin, "Social Media Usage, Self-efficacy and Cultural Intelligence: A Longitudinal Empirical Research in China" (2017). WHICEB 2017 Proceedings. 40.
https://aisel.aisnet.org/whiceb2017/40