Social media have become ubiquitous in our lives. To meet with the calls to examine social media usage in cross-cultural contexts, the study conducted a longitudinal survey to explore bilateral relationships between social media usage, self-efficacy and cultural intelligence. Based on Social Cognitive Theory, findings indicate that both informational and socializing usage of social media increase individual’s self-efficacy whereby individual cultural intelligence is developed. In addition, cultural intelligence effectively enhances increasing of individual’s self-efficacy. Implications and limitations are further discussed.
Hu, Shangui; Gu, Jibao; and Zhang, Shulin, "Social Media Usage, Self-efficacy and Cultural Intelligence: A Longitudinal Empirical Research in China" (2017). WHICEB 2017 Proceedings. 40.