Crowdfunding platforms are social media websites that allow people to invest small amounts of money that add up to fund valuable larger projects. These websites are structured around projects with project goals, duration, and registered initiator. We use a dataset from a reward-based crowdfunding platform – Demohour - to examine the antecedents of the successful project. The results suggest that project goal, duration, initiator participation and experience, the number of followers, the source of followers, and the number of visitors significantly influence the project success.
Hou, Jie; Wang, Nianxin; and Ge, Shilun, "Antecedents of Crowdfunding Project Success: An Empirical Study" (2015). WHICEB 2015 Proceedings. 52.