"Developing rural e-commerce, constructing new beautiful socialist countryside" is the Chinese farmer's dream, and also is a beautiful Chinese Dream. Based on achieving the beautiful dream, this paper begins with an exploratory research on E-commerce Innovative Development in Rural china. This paper firstly reviews the development status of rural e-commerce at home and abroad, secondly originally designs a blueprint and gives the corresponding countermeasures for realizing the blueprint, Lastly makes feasible solutions to achieve key technical issues. Part of the research fruits has been applied to Conghua City in Guangdong and has achieved experimental success. In view of the development and construction of new rural countryside of e-commerce is a new thing, this thesis research is only for peer discussion.