With the improvement of telecommunication and wireless Internet-access technologies, smart mobile terminals have been extensively applied for mobile shopping. In this paper, PPM Model is taken as a theoretical framework and an empirical research method is employed to determine the antecedents influencing consumers’ decisions on migrating from PC-based shopping to mobile shopping. We found that inconvenience, security, perceived usefulness, and perceived ease of use are the significant antecedents influencing consumers’channel migration intention of choosing mobile shopping.
Tang, Dingna; Yang, Yimin; Yan, Ying; and Zhou, Ming, "What determines online consumers to migrate from PC to Mobile Terminals? -An empirical research on consumers’online channel-migration behaviors" (2014). WHICEB 2014 Proceedings. 36.