The paper explores the concepts of social commerce, the behavior of consumers in social commerce, business models and revenues models of social commerce. We use the Facebook social network commerce as an example to explore the social commerce concept models, classifications of social commerce, revenue model and limitation of social commerce. The social commerce is still in infant stage, there are a lot of research opportunities waiting for exploring both in theoretical study and practical applications.
Zhong, Yao, "Social Commerce: A New Electronic Commerce" (2012). WHICEB 2012 PROCEEDINGS. 49.